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Home > Resources > Essential reading

Resources

  • Essential reading
  • Exclusive research
 

Essential reading

Technology is rapidly changing the way companies approach marketing, sales and customer communication. Below is a list of articles and information for decision makers who want to get up to speed or gain a competitive edge.

Sales 2.0: Getting Social About Selling
Alex Jefferies, TechNewsWorld

5 Web Applications to Watch in the Enterprise
Elizabeth Millard, Ziff Davis Enterprise

Gen Y Tech Tools May Not Translate to the Real World
Ashley Laurel Wilson, CIO

Rich Media: Marketing Content for Maximum Lead Generation
Tom Masotto, Sales and Marketing Management

Junta42 Blog
Joe Pulizzi

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Prolifiq Blog

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