Use Prolifiq to help turn customer intelligence into actionable selling events for your sales force.
- Channel Marketing Manager, global technology company
Your customer data tells a story:
Feed these trigger events to Prolifiq through the platform’s API (application programming interface), and it will automatically pull appropriate content, formulate a selling message and stage it for review and release by the right sales person.
Sellers love it. Not only do they gain access to ready-to-buy leads, but they can take immediate action and track progress. They can also enhance outbound messages with personalized information based on their relationship with their customer. It’s the perfect blend of automation and personalization – real personalization.
Trigger messaging programs executed through Prolifiq generate immediate, measureable results. Research has shown that customers who receive personalized messages at key life-cycle events are three times more likely to respond. That keeps customer relationships active and increases repurchases and renewals.
If you have customer data that is lying dormant in existing marketing or CRM databases, Prolifiq can help you put that data to work as part of a trigger messaging program. We’ll link your data source to the Prolifiq platform and use it to automatically generate selling messages. Each unique trigger event has its own profile, allowing you to control timing, content, cadence and other variables that drive response rates. That profile can also drive how messages are staged for sales people. Want the top performers to get the most important messages? No problem. Want to keep account management relationships intact and inform each account manager of critical events with their customer? No problem. Prolifiq has the built-in flexibility to support your customer relationships in a way that makes sense for your business.
How does Prolifiq compare to regular, personal email?
