Getty Images accelerates distribution of localized content across the globe, and puts selling messages in the hands of their sales professionals.
Challenge
Getty Images creates and distributes the world’s broadest imagery collections. A key tenet of their strategy is to make images accessible and usable anytime, anywhere. To that end, Getty Images was looking for a solution that would allow their global sales force to deliver 1:1 messages that contain the perfect images for a customer’s specific need.
Solution
Getty Images selected Prolifiq and linked it to their image libraries and SharePoint library with localized content. Now sales professionals can use their expertise to locate and assemble image collections and marketing materials that satisfy a customer’s specific need.
Result
Images are packaged in localized and professional digital brochures that convey the Getty Images brand and reinforce the value add of high touch service. Prolifiq has also helped Getty Images quickly incorporate the image banks from acquired companies to ensure the most comprehensive image collection is available to their sales force.