The Mind of Jeff Gaus

Posted by: Jeff Gaus on 9/7/2010 | 0 Comments

We’ve all had the experience going through the day with a song “stuck in our head”. My wife and I compare notes with the statement: “…the song of the day is_____________”. Who knows where this comes from or why it happens?

I heard the President of Bertelsmann Music Group (BMG) speak at a conference and he stated: “….personal music tastes are ‘locked’ down by age 25. People pick a preferred style of music and stick with it throughout their lives”. This explains the generational “oldies” stations that appeal to different generations – the ‘60s, ‘70s, 80’s 90’s and today.

My musical tastes came of age in the ‘70s and ‘80s; so, it comes as no surprise (and much disdain from my boys) that I listen to music from that era; and, yes, occasionally a song sticks in my head. Well, “…the song of the day is Pastime Paradise” by Stevie Wonder. It popped into my head today; however, with different lyrics. So with a nod to Good Promotional Practices (GPP), and heavy influence from Stevie Wonder and the Prolifiq team, here is my songwriting debut:
 
      Content Paradise

You’ve been spending most your lives
Living in a pastime paradise
You’ve been spending most your lives
Living in a pastime paradise
You’ve been using most your mind
In pursuit of face time
You’ve been spending most your days
Seeking your boss’s praise
You’ve been spending most your days
Wondering how to get a raise
Tell me who of you will come to be
On club trip in reverie
 
Hesitation
And Frustration
With Dissemination
Of information
From self-creation
Proliferation
In violation
Of regulation
Investigation
Affectation
Capitalization………..for shareholders of the world
 
They’ve been spending most their lives
Living in a content paradise
They’ve been spending most their lives
Living in a content paradise
They’ve been spending most their week
Achieving what they seek
They keep telling of the day
And the deal they closed while away
Tell me who of them will come to be
On club trip in reverie
 
Acclimation
Organization
Mobilization
Simplification
Integration
Synchronization
Utilization
Confirmation
Illumination…….of customers of the world
 
You’ve been spending most your lives
Living in a pastime paradise
You’ve been spending most your lives
Living in a pastime paradise
You’ve been using most your mind
Trying to get face time
You’ve been spending most your days
Seeking your boss’s praise
You’ve been spending most your days
Wondering how to get a raise
Tell me who of you will come to be
On club trip in reverie
 
Let’s start living our lives
Living for the content paradise
Praise to our lives
Living for the content paradise
Praise to our lives
Living in the content paradise
 
 
Ok, back to my day job.
 

 

Posted by: Jeff Gaus on 9/2/2010 | 0 Comments

Anyone who has ever had to prepare, and be held to, a forecast knows how damned difficult this is. It is really hard and involves as much art as science. So, I read with great interest The Next 100 Years : A Forecast for the 21st Century by George Friedman.

This is not a tome that waxes eloquently about gee-whiz new technologies nor does it predict where the Dow will be at some point in the future. Rather, Friedman uses historical precedent, cultural imperatives, and geographic positioning to project and extrapolate the ebb and flow of the world’s powers over the next century.

The forecast, while peppered with some pretty scary stuff, is for the most part a pretty positive look at population, GDP, peace, and overall life quality trends over the next 100 years.

The most important part of the book, for me, involves the long-term impact of some short-term decisions we make such as immigration reform, and our strategic alliances with other countries. I know how hard it is to remain focused on the strategic long-term when there are short term tactical pressures that can force decisions that ultimately hurt. I sincerely hope our leaders have the time in their calendars to expose themselves to thinking like this and to ponder the consequences of their decisions.
 

If you have the time and inclination for one more summer read – let this be the book.

 

Posted by: Jeff Gaus on 8/31/2010 | 0 Comments

During many of our parenting sessions with the boys, Adrienne and I often quote Woody Allen by saying: “….80% of success is showing up.”  Professional golfer Jim Furyk would amend this to read: “….80% of success is showing up – ON TIME.”
 

Turns out, Furyk overslept, showed up late, and got disqualified. Ouch! The best part of the story, for me, is his self-assessment: "I’ve got no one to blame but myself." No blame for the hotel staff, his cell phone maker, the PGA for its rules, his parents, etc. Furyk’s a rarity: someone taking responsibility for themselves and their actions (or inactions). Way to go Jim – you are a CHAMPION in my book.
 
Most things in life are really not that hard: show up, show up early, pay attention, introduce yourself, ask (intelligent) questions, complete the forms, check your work, turn in your work, make the calls, return the calls, deliver on time, keep your promises, accept responsibility, apologize, accept blame, share praise. Be consistent with above actions.
 
Most importantly, be accountable for your actions and results. That is the greatest measure of success.

 

 

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