I previously discussed mobility and its role in our future in a previous post titled: “
Apparatgeist – the Soul of the Prolifiq Mobile Machine”; in this post I talked about groundswell shifts that will affect our users and our design strategies.
Gartner Group recently forecasted that
mobile access to the web will surpass traditional PC web access by 2013 and this migration will change information consumption patterns dramatically.
First, they predict that most websites will need to be redesigned to minimize the number of “clicks” required for a user to access information and to optimize presentation for a small screen. Second, they talk about a dramatic shift from “pull” based access (indicative of PCs and traditional websites) to more “push” based access predicated upon information being delivered to individual users. Third, they talk about how critical “context” will be in determining what information is provided to whom, where and when.
These implications are huge – for every business. We are not immune to these groundswell changes. In fact, Prolifiq’s website is in the midst of an upgrade to enhance mobile users’ experience, and we are investing heavily in additional mobile product capabilities for our customers. I will be writing more on this subject in the future, so stay tuned.
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