People tell me I’m a sales guy. I look like one. I talk like one. I act like one. And, yes, I’ve moved my share of product in my day. I’ve also been a marketer. Now I am responsible for both and I am befuddled about how these groups work together.

One would think the two disciplines would be more closely aligned and work like (pick your metaphor here): Butch & Sundance, Starsky & Hutch, Crockett & Tubbs. Unfortunately most companies’ marketing and sales departments get along as well as Nancy Pelosi and Newt Gingrich. I don’t get it.

This blog is intended to give you some insight into a sales guy. Hopefully it will help you understand us a little better, and maybe, just maybe you will see just how much we really need marketing.